Friday, 2 October 2009

SMS Based Micro-Payments Overtaking Credit Card Sales for txtNation

Mobile billing supplier, txtNation says that the majority of its website merchants using mENABLE are now processing more revenues with SMS via a website widget, than using credit card. txtNation also says that merchants are now becoming more respective to this form of transaction, charging smaller amounts as a form of micro-payment.

txtNation Director, Michael Whelan said “With the recent demand for mobile billing, this is a very exciting space to be in. We are turning around new merchant’s daily and providing full deployment within a few days. With the billing widget, we have focused on ease of use and setup for those looking to generate revenues from Premium SMS.”

Whelan added, “Micropayments lower the threshold and do not require a big decision before users get their initial benefits: thus users will be encouraged to view more pages and spend more. With a simple interface, the customer is guided step-by-step. With no complicated instructions or lengthy registration, customers are less likely to abandon their payment. Conversions, and customer satisfaction, increase.”

Accepting micropayments with mENABLE is aimed at paying for low value items such as web services, downloadable software, online subscriptions, memberships, plus tickets and online content. mENABLE provides merchants product code for each item on offer and once the micro billed transaction is completed, the customer is given a PIN number which they then use to purchase the product.

Wednesday, 16 September 2009

txtNation bet on micro-payments

If micro-payments are finding their own target market anywhere at this point in time, it appears to be in the market for digital goods like games and social-network applications.
mENABLE which began operations several years ago announced this week that the mobile processing product it shares with its parent company, txtNation Ltd., has added several million unique transactions from the start of this year with the introduction of a new billing widget, adding further integration and payment options for websites.

Michael Whelan, txtNation Director says; “The new service addition is clearly driving the company’s growth.” Until 2009, txtNation, which provides a wide variety of mobile services like mobile campaigns such as competitions and voting to content services, had a year on year growth rate in mobile billing. “The acceleration in our growth from the start of this year until now is largely due to micropayments, through mENABLE.”

Users could rely on credit or debit cards, but sending an SMS to a number is easier and less distracting, Whelan says. “It’s a lot easier to send a text message than reach for your wallet,” he notes.

"Role-playing games, for example, are seeing additional revenue from microbilling at rates as high as 90 per cent of their initial sales, while other games are generating as much as 60 per cent of their initial sales profits in micro-billing transactions."

With over seven years of operating experience, txtNation has high-scale connectivity with mobile networks worldwide. The mENABLE mobile payments platform features one of the most extensive network of direct operator connections across the world. Direct mobile network relationships are a key factor for virtual goods, social networking and gaming companies evaluating where to deploy secure transaction platforms that are critical for new revenue generation. txtNation, as a leading sms aggregator and premium sms provider also act as the technological backbone platform, via their legacy gateway product, mBILL.

txtNation friendly carriers include Alltel, AT&T, Cellular One, Sprint Nextel, Boost, T-Mobile, US Cellular, Verizon, and Virgin. txtNation says also that more people have mobile phones than have bank accounts, 4 billion to 2 billion, making a mobile account the closest thing billions of people have to a real credit line.

Recently, the Financial Services Authority (FSA), responsible for implementing the European Union’s Electronic Money directive in the United Kingdom, relaxed the guidelines that determine what can be purchased via a mobile device. As a result, micro-payments are expected to steadily grow in popularity in major markets over the coming years.

txtNation will continue to work closely with many of the world’s most powerful consumer brands to build and evolve micro-billing solutions that enable consumers to pay for non-mobile products via their mobile phone. txtNation, are betting on micro-payments.

About txtNation
txtNation is an outstanding multi award-winning solutions provider across billing, content and mobile messaging platforms. Focussing on sophisticated, ease-of-use solutions designed and supported by knowledgeable technical and customer support teams, txtNation have consistently proved itself one of the most efficient and cost effective messaging, billing and content providers in the business. txtNation's global reach means that we can facilitate mobile messaging services and products via the SMS Gateway across North America, Europe, Australia and Africa. txtNation have developed strong partnerships with many major industry leaders to ensure our solutions are compatible, well-connected and adequately secure. txtNation have well over 7000 clients large and small on every continent who are already experiencing the outstanding advantages which txtNation has to offer. txtNation's products and services increase customer acquisition, improve loyalty and build trusted brands and awareness through direct, personal, easy, and immediate communications.

Subscribe to the txtNation newsletter: http://txtnation.com/newsletter.php.

Press Contacts:
Ashley Cross, Tel: +44 (0)175 227 3491, a.cross@txtnation.com

Monday, 17 August 2009

SMS Based Micro-Payments Overtaking Credit Card Sales for txtNation.

Mobile billing supplier, txtNation says that the majority of its website merchants using mENABLE are now processing more revenues with SMS via a website widget, than using credit card. txtNation also says that merchants are now becoming more respective to this form of transaction, charging smaller amounts as a form of micro-payment. txtNation Director, Michael Whelan said “With the recent demand for mobile billing, this is a very exciting space to be in. We are turning around new merchant’s daily and providing full deployment within a few days. With the billing widget, we have focused on ease of use and setup for those looking to generate revenues from Premium SMS.” Whelan added, “Micropayments lower the threshold and do not require a big decision before users get their initial benefits: thus users will be encouraged to view more pages and spend more. With a simple interface, the customer is guided step-by-step. With no complicated instructions or lengthy registration, customers are less likely to abandon their payment. Conversions, and customer satisfaction, increase.” Accepting micropayments with mENABLE is aimed at paying for low value items such as web services, downloadable software, online subscriptions, memberships, plus tickets and online content. mENABLE provides merchants product code for each item on offer and once the micro billed transaction is completed, the customer is given a PIN number which they then use to purchase the product.

Thursday, 13 August 2009

txtNation reports growth in Premium SMS for Micro-Billing.

With the many options available to merchants for non-credit card processing on the market today, txtNation are leading the way in the dynamic, SMS billing market. Picking up the best mobile billing provider award last month in London, England and recently nominated for the Mobile Entertainment awards this October, txtNation are continuing their fast growth with the most recent of updates to their Premium SMS billing solution. On the back of the popular mENABLE (www.m-enable.com) billing solution, txtNation’s new widget (http://www.m-enable.com/widget) has been packed full of further features that allow merchants to control and manage all aspects of their micro-billing requirements.

txtNation Director, Michael Whelan quotes ‘With the recent demand for mobile billing, this is a very exciting space to be in. We are turning around new merchant’s daily and providing full deployment within a few days. With the billing widget, we have focused on ease of use and setup for those looking to generate revenues from Premium SMS.’

txtNation claim that the majority of website merchants using mENABLE are now processing more revenues with SMS via the widget, than using credit card. txtNation also say that merchants are now becoming more respective to this form of transaction, charging smaller amounts as a form of micro-payment.

Whelan quotes, ‘Micropayments lower the threshold and do not require a big decision before users get their initial benefits: thus users will be encouraged to view more pages and spend more. With a simple interface, the customer is guided step-by-step. With no complicated instructions or lengthy registration, customers are less likely to abandon their payment. Conversions, and customer satisfaction, increase.’

Accepting Micropayments with mENABLE is an ideal way to pay for low value items such as web services, downloadable software, online subscriptions, memberships, plus tickets and online content. mENABLE provides merchants product code for each item on offer and once the micro billed transaction is completed, the customer is given a PIN number which they then use to purchase the product.

txtNation executives see the opportunity for continuing to evolve this product past competitor’s offerings and thus allowing the widgets to evolve to its fullest. Even further opportunities in open source websites software are becoming visible. For instance, Facebook and MySpace plug-in providers are huge in today’s social societies. txtNation sees this as a popular option for integration due to the ease and expansion possibilities for more customization.

Read more about the release of these new website widgets online, at the txtNation Blog (http://blog.txtnation.com). For more information, please visit: http://txtnation.com/contact_call.php.

Worldwide payments, multiple options
mENABLE is built to exceed expectations, leading the field in terms of features, administration and security. The platform offers fast and easy integration, advanced payment tracking, live support to our technical team, fewer overheads than other payment providers, and a truly international reach.

About txtNation
txtNation is an outstanding multi award-winning solutions provider across billing, content and mobile messaging platforms. Focussing on sophisticated, ease-of-use solutions designed and supported by knowledgeable technical and customer support teams, txtNation have consistently proved itself one of the most efficient and cost effective messaging, billing and content providers in the business. txtNation’s global reach means that we can facilitate mobile messaging services and products via the SMS Gateway across North America, Europe, Australia and Africa. txtNation have developed strong partnerships with many major industry leaders to ensure our solutions are compatible, well-connected and adequately secure. txtNation have well over 7000 clients large and small on every continent who are already experiencing the outstanding advantages which txtNation has to offer. txtNation’s products and services increase customer acquisition, improve loyalty and build trusted brands and awareness through direct, personal, easy, and immediate communications.

Tuesday, 21 April 2009

Mircro-payments

Micropayments are online transactions that are of small denominations. The payment value can vary depending on your requirements.
These payments can be used for digital content purchases such as games, music, movies, comics and electronic books. Micropayments can also be used to charge for digital services such as P2P applications and access to web site member areas. Micropayments are strategically applied in environments where high traffic volumes will gain a large return from low value transactions.
Existing methods of online payment are not so well suited to items of small value purchased with high frequency and in large numbers. The time it takes to input personal data along with the fear of potential fraud risks dissuades many visitors from making purchases of this nature online.

The value of this untapped potential can be realized with txtNation micropayments:
Huge user appeal with fast, fuss free payment.
No credit card details are required..
Full 24 hour End-user support to keep consumers satisfied.
Wide configuration options give optimum revenue potential from any content.
txtNation systems Integrate with all other payment methods or work as a standalone.
Ability to use multiple payment window options for total visual integration with your web site
Ability to track your online business real-time with txtNation's Control Panel (CP.5.1)
The more payment choice that you can offer your customers, the more likely you are to cater to their requirements and receive a payment. By adding the txtNation micropayment option you are increasing that choice with a fast, user friendly option that appeals to the increasing number of ad.hoc and impulse buyers.

The txtNation Control Panel allows you to track your receipts in real-time and you can customise it to display data in the way that suits you. It will enable you to react to market dynamics and integrate data directly into your CRM system.
To find out more about txtNation and the services we offer please visit our website www.txtnation.com.

Monday, 20 April 2009

Premium SMS - Mobile Billing and Marketing.

Premium SMS (also called reverse billed SMS or Mobile Terminated Billing) is a payment method, which allows the Customer to pay with their mobile phone bill, but without needing access to a Credit/Debit card.

txtNation Limited provides messaging, content, and billing solutions across mobile and other platforms. It offers mBILL, which allows users to charge for products and services to a customer’s mobile phone. In order to pay for some services, the Customer sends SMS to the Provider’s number and receives a digital access code to his phone. At this moment, the Customer’s phone bill is then charged and the money is transferred to the Provider’s account. This payment style is perfect for so-called “micro-payments”.

The mobile market has grown rapidly in a short space of time and Premium SMS billing is also consistently increasing in popularity with this trend. The reason for such PSMS popularity lies in the fact that it is a very successful way for companies to reach their Customers. This may be the reason Premium messaging has become very popular with companies to carry out marketing experiments due to the high coverage that can be achieved.

txtNation also provides mFUSION, a platform for delivering mobile campaigns, which allows companys to set up Mobile marketing campaigns easily. The Client can purchase or define a list of recipients (mobile numbers and names of users). The system automatically tracks user behavior, sends/receives SMS and runs the campaign. The Client gets status reports in different formats.

To find out more about txtNation’s Mobile Billing and Marketing solutions please visit www.m-bill.net and www.mfusion.net. General information about txtNation and all our products can be found at www.txtnation.com. You can also find us on twitter, myspace and facebook for more infomation.