Mobile billing supplier, txtNation says that the majority of its website merchants using mENABLE are now processing more revenues with SMS via a website widget, than using credit card. txtNation also says that merchants are now becoming more respective to this form of transaction, charging smaller amounts as a form of micro-payment.
txtNation Director, Michael Whelan said “With the recent demand for mobile billing, this is a very exciting space to be in. We are turning around new merchant’s daily and providing full deployment within a few days. With the billing widget, we have focused on ease of use and setup for those looking to generate revenues from Premium SMS.”
Whelan added, “Micropayments lower the threshold and do not require a big decision before users get their initial benefits: thus users will be encouraged to view more pages and spend more. With a simple interface, the customer is guided step-by-step. With no complicated instructions or lengthy registration, customers are less likely to abandon their payment. Conversions, and customer satisfaction, increase.”
Accepting micropayments with mENABLE is aimed at paying for low value items such as web services, downloadable software, online subscriptions, memberships, plus tickets and online content. mENABLE provides merchants product code for each item on offer and once the micro billed transaction is completed, the customer is given a PIN number which they then use to purchase the product.
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